Job Description
Employment Type: Contract, Results focused
Department: E-Commerce & Growth Marketing
Reports To: CEO / Growth Leadership Team
About Herbal Goodness
Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium, plant-based herbal supplements, teas, liquid extracts, and superfoods. We are passionate about delivering clean, effective products while creating positive impact through our mission-driven initiatives.
We are seeking a highly analytical, growth-driven, and execution-focused Multichannel Marketplace & Paid Ads Lead to own and scale revenue performance across Amazon, Walmart, paid media, and marketplace growth channels.
This role is ideal for someone who thrives in a high-growth environment, understands marketplace algorithms, is obsessed with performance metrics, and can drive measurable revenue growth through strategic listing optimization, paid advertising, and channel expansion.
Position Overview
The Multichannel Marketplace & Paid Ads Lead will own end-to-end performance across Amazon, Walmart Marketplace, and paid advertising channels.
This role is responsible for:
- Marketplace listing optimization and compliance
- Amazon and Walmart revenue growth
- Paid media performance across multiple channels
- Brand storefront optimization
- Organic ranking improvement
- Influencer and creator coordination for Amazon
- Performance marketing strategy and execution
The ideal candidate combines strong marketplace management expertise, paid advertising experience, and a data-driven mindset.
Key Responsibilities
Amazon & Walmart Marketplace Ownership
- Own revenue growth for Amazon and Walmart Marketplace channels
- Manage and optimize product listings across Amazon and Walmart
- Launch, optimize, and maintain listings for new and existing SKUs
- Resolve listing suppression, compliance issues, and catalog health challenges
- Improve product discoverability, keyword ranking, and conversion rates
- Monitor category trends, competitor activity, and marketplace opportunities
- Ensure channel compliance and platform best practices are maintained
- Manage storefront optimization, category navigation, and customer experience
Listing Management & Optimization
- Optimize titles, bullets, backend keywords, descriptions, and enhanced content
- Improve listing health scores and marketplace quality metrics
- Coordinate creation and optimization of:
- Lifestyle images
- Product videos
- Infographics
- A+ Content / Premium A+ Content
- Amazon Brand Store and Walmart Storefront updates
- Continuously refresh listings based on performance data and algorithm changes
Paid Advertising Ownership
- Own and optimize paid media performance across:
- Amazon Sponsored Products, Sponsored Brands, Sponsored Display
- Walmart Connect Ads
- Google Ads
- Meta Ads (Facebook & Instagram)
- YouTube Ads
- LinkedIn Ads
- Develop campaign strategies to drive:
- Customer acquisition
- Upsells and cross-sells
- Higher average order value
- Improved ROAS and efficiency
- Monitor daily ad performance and budget pacing
- Conduct A/B testing across creative, landing pages, audiences, and offers
- Build reporting dashboards and provide actionable insights
Influencer & Creator Management
- Manage Amazon Influencer and Creator relationships
- Identify and recruit influencers aligned with the Herbal Goodness brand
- Coordinate creator content, UGC campaigns, and marketplace amplification
- Track engagement, conversions, and campaign effectiveness
Performance & Analytics
- Analyze performance across all channels and identify growth opportunities
- Monitor key marketplace and advertising metrics
- Deliver weekly and monthly performance reports
- Recommend data-backed improvements to increase profitability and scale
- Collaborate with operations, inventory, customer support, and marketing teams to ensure alignment
Key Performance Indicators (KPIs)
Success in this role will be measured by:
- Amazon & Walmart Revenue Growth
- Return on Ad Spend (ROAS)
- Advertising Cost of Sales (ACOS)
- Organic Sales Growth
- Listing Health Score
- Storefront Performance Score
- Average Order Value (AOV)
- Conversion Rate Improvements
- Influencer Engagement & Performance
- Marketplace Ranking & Visibility
- Paid Ads Efficiency
Qualifications
Required Experience
- 4-8+ years of experience managing Amazon Marketplace and/or Walmart Marketplace
- Proven success in growing marketplace revenue for consumer brands
- Strong experience with Amazon Seller Central and Walmart Seller Center
- Hands-on experience managing paid advertising campaigns across Amazon and digital channels
- Deep understanding of listing optimization, SEO, conversion optimization, and marketplace compliance
- Experience with:
- Amazon A+ Content
- Brand Stores
- Product ranking strategies
- Paid acquisition funnels
- Marketplace troubleshooting
- Strong analytical and reporting skills
- Comfortable working with performance dashboards and KPI ownership
Preferred Experience
- Experience in supplements, wellness, CPG, or health brands
- Familiarity with influencer or creator marketing
- Knowledge of Helium 10, Jungle Scout, Data Dive, Pacvue, Perpetua, or similar tools
- Experience managing Google, Meta, YouTube, and LinkedIn paid campaigns
- Shopify experience preferred
Skills & Competencies
- Highly analytical and data-driven
- Strong ownership mentality
- Growth-oriented mindset
- Excellent project management skills
- Marketplace algorithm awareness
- Strong written and verbal communication
- Detail-oriented with strong execution ability
- Problem solver who thrives in fast-paced environments
Why Join Herbal Goodness?
- Opportunity to directly influence high-growth revenue channels
- Work with an established wellness brand with national expansion goals
- High ownership and strategic visibility
- Fast-moving entrepreneurial environment
- Mission-driven company focused on wellness and social impact
How to Apply
Please submit:
- Resume
- Relevant marketplace case studies or examples of revenue growth achieved
- Paid advertising performance examples (ROAS, ACOS, revenue growth)
- Tools and marketplaces you have managed
- Brief summary of your experience growing Amazon or Walmart brands
We are looking for a strong operator who can own growth, optimize performance, and drive measurable revenue across multiple sales channels.
Job Tags
Contract work